Toyota shares many long-lasting relationships with its customers – due in no small part to its system of active
stability helping everyone keep their feet on the ground.

Today’s global, round-theclock logistics operations demand safe, productive, costeffective materials handling equipment. Large, heavy and relatively fast, lift-trucks must move valuable goods safely and efficiently while travelling over a variety of surfaces and sharing the workplace with other vehicles and pedestrians.

At the same time, tougher economic conditions mean workplace safety can be a matter of life and death – literally – not just for employees but also for businesses with tight budgets and little margin for error.

It’s no surprise then that safety is a top priority for lift-truck purchasers, with market research by Toyota Material Handling Europe (TMHE) indicating that up to 60% of lift-truck customers list safety as their single most important buying criterion. As well as being socially responsible, there are bottom-line benefits of choosing equipment with superior safety features. Lower insurance rates and damages costs for goods and property, fewer repairs and less production time lost due to workplace accidents are all powerful incentives to factor safety into the total cost of ownership. Promoting safer workplaces is also on the agenda of many
governments....

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