As Toyota Industrial Equipment celebrates 35 years as a partner of choice in the local forklift sector, it can look back on a heritage characterized by significant contributions to the development of the Southern African industry, from supply of a global best-in-class brand to the evolution of a comprehensive suite of value-added services. Today, it is ranked as the ninth largest Toyota Industrial Equipment distributor worldwide, with its role in the success of the global Toyota Material Handling International (TMHI) group having been recognised in many TMHI awards, including being admitted to the prestigious Platinum Club for holding a market share of more than 35%.

Entering the South African market in 1984 as Saficon Industrial Equipment, responsible for the local manufacture of the first Toyota forklift, the Toyota Forklift brand is marketed via the Toyota Industrial Equipment. As the largest supplier of forklifts to the Southern African market, having supplied more than 37 000 units to date, it continues to build on its impressive market share, winning contracts from new clients as well through repeat business  – testimony to the company’s successful customer service record. Its flexibility to tailor its service to individual client’s needs means that the company’s customers include the major industrial and FMCG companies in Southern Africa.

Much of Toyota Forklift’s success can be attributed to the global brand’s commitment to technological innovation. Intervening years have seen ongoing enhancements to the suite of Toyota Forklift products, from advanced fleet management to superior environmentally friendly, safety and durability features. Innovations include Toyota Forklift’s System of Active Stability (SAS), as well as the powerful forklift fleet management solution, the Toyota I_Site. In addition, Toyota electric forklifts are said to be amongst the cleanest and quietest forklifts available on the market.

The company’s commitment to Building Partnerships for Life has seen it grow its portfolio of services to provide its clients with a total solution. Forklifts are supplied complete with ancillary equipment such as batteries and chargers, while other services cover rental and used equipment, after-market services such as short- and long-term maintenance contracts and genuine parts, and comprehensive operator training.

“We are exceptionally proud to celebrate 35 years of Toyota Forklift in South Africa – a longevity of operation that we believe gives our clients the comfort of knowing that we will be around to support them in all their forklift needs going forward,” says Shumani Tshifularo, Toyota Industrial Equipment’s Managing Director. “Our success is a combination of many factors, from the technically superior Toyota Forklift brand, to the commitment of our people to our customer-focused service delivery – all of which has combined to ensure that we continue to deliver optimal value to our clients. The loyalty of our client base must not be forgotten as, without them, we would not have seen the outstanding growth we have experienced since 1984.”

As the sole distributors for Toyota Material Handling products in Southern Africa, Toyota Industrial Equipment is able to meet all customer materials handling requirements. Its comprehensive range of Toyota Forklift trucks covers applications from loading to horizontal transport, stacking and order picking.

For further information contact: Colette Engelbrecht